THE JOY OF SHOPPING

MEO Kalorama has invaded Lisbon once again with (good) music, colour, light, style and partying. Just like in 2023, El Corte Inglés was again present, actively promoting the brand.

With an elegant and eye-catching stand, exquisitely located in front of MEO Stage – the main stage in the whole festival –, our retail premium brand displayed a multi-section space to promote the best that the only department store in the capital has to offer.

Fashion, Beauty, Home, Technology and Restaurants were some of the areas from the El Corte Inglés Universe that made their way into the two-storey stand.

A range of activities were available: visitors could sign up in the El Corte Inglés App, which meant a faster and easier shopping experience either in store or online, check and select the best looks, make the most of Raquel Batalha’s presence in the stand, have a go with totally “out- of-the-box” make up, have a good time playing console games with their friends or even explore the Gourmet Experience for a taste of a wide variety of flavours.

Several hundreds of visitors went in and out the El Corte Inglés stand, with special highlight for some national celebrities, but also numerous international “festival goers”, of all nationalities and coming from all sorts of places, unquestionable evidence of the ever more international nature of summer festivals, and proof that Lisbon continues to be on the radar of tourists.

The brand’s space has earned us special coverage by media such as SIC, Máxima and Lux.