THE JOY OF SHOPPING

La Mer  was born from the richness of the deep seas by the hands of Dr. Max Huber. After having suffered serious burns and undergone various treatments without the expected results, he found his elixir in the ocean by exploring the regenerating properties of kelp, a large brown seaweed, thus revolutionizing the world of cosmetics for ever.

Delve into the power of hydration with the Portuguese ambassador of the brand, Débora Montenegro.

“…La Mer, internationally known as an authority as far as skincare is concerned, it represents the synergy between the finest luxury and the effective treatment.”

Miracle Broth™, the key ingredient in all La Mer products. A top secret, that recreates the fermentation of cellular renewal, more easily absorbed by the skin. There are four variants of this original elixir, and all of them are present in the brand’s ranges. Discover the healing and regenerating power of the ocean that will transform your skin.

La Mer’s range The Concentrate, combines powerful ingredients like the patented Miracle Broth™ and the super antioxidant Lime Tea. It strengthens skins that need a nourishing boost, repairs and reinforces the skin barrier in any season of the year.

LA MER BLUE HEART

Committed to supporting the conservation and preservation of the marine habitats by way of giving back everything that nature provides in terms of knowledge and resources, La Mer Blue Heart is the brand’s Foundation, which promotes natural resource-based research and innovative discoveries.

With the help of young people, influential public figures, biologists and environmentalists, the Foundation develops awareness-raising programs to take care of the blue planet always bearing in mind that the well-being of the ocean is a prerequisite for our own well-being, and protecting it ensures a bright future for us all.

“For me, more than being the face of La Mer is being in the know about what the brand represents in terms of research and its legacy with the sea and oceans.”

LIMITED EDITION

Every year since 2010, the brand has launched a new packaging design with marine elements. This shiny bottle with a pattern of bioluminescente corals contains the classic moisturizer with the mysterious Miracle Broth™ elixir. This year, the collectible design is a tribute to the ocean’s power– the same strength that inspires the healing energy of the iconic Crème De La Mer. The brand also takes awareness-raising actions and beach cleaning worldwide, initiatives that the brand proudly promotes jointly with their ambassadors.

RECENT INITIATIVES

2017

The launching of the La Mer Blue Heart Oceans Fund which intends to raise charitable donations to help protect the oceans.

2018

Support to the Oceano Azul Foundation led to the discovery of the LUSO Hydrothermal Field in the Azores, which was declared a Marine Protected Area due to its high biological, geological and chemical importance.  

2019

With the help of the Foundation, The Nature Conservancy plants 400.000 mangroves in the Caribbean with the aim of protecting the coastline.

2020

Support to the OceanEcho 30X30 initiative led by EarthEcho, with the purpose of creating a global youth action to protect 30% of our oceans by 2030.

An edition to commemorate the precious blue heart of our planet - Collectible packaging of Crème De La Mer Blue Heart 2022:

*No natural resources were wasted in the making of this editorial.